Which pricing strategy is product-driven, starting with designing a good product and setting a price that covers costs plus a target profit?
Explanation
Cost-based pricing follows a 'design-cost-price-convince' model, which is fundamentally product-driven. In contrast, value-based pricing is customer-driven and reverses this process.
Other questions
According to the narrowest definition, what is price?
What is the unique characteristic of price within the marketing mix?
What factor sets the ceiling for a product's price, according to the major considerations in setting price?
Offering the right combination of quality and good service at a fair price is characteristic of which pricing strategy?
What strategy involves attaching features and services to differentiate a company's offers and support higher prices, rather than cutting prices to match competitors?
A toaster manufacturer has a variable cost of $10 per unit, fixed costs of $300,000, and expects to sell 50,000 units. What is the unit cost per toaster?
If a manufacturer's unit cost for a product is $16 and they want to achieve a 20 percent return on sales, what would be the markup price?
A company has fixed costs of $300,000 and a variable cost of $10 per unit. If the company sells its product for $20, what is the break-even volume in units?
According to the analysis of break-even volume and profits for a toaster manufacturer, which price point yields the highest profits?
What is the primary goal of competition-based pricing?
In the Caterpillar bulldozer example, what was the total value-added price for the bulldozer before the discount was applied?
Which type of market is characterized by many buyers and sellers trading over a range of prices rather than a single market price, allowing for differentiation?
What does a typical demand curve illustrate?
If demand for a product changes greatly with a small change in price, the demand is considered to be what?
What is the primary motivation for companies to use target costing?
In a market characterized by pure competition, how much time do sellers typically spend on marketing strategy?
Which of these is an example of an internal factor affecting a company's pricing decisions?
In a market characterized by oligopolistic competition, what is the nature of the sellers?
What was the response of many consumers to the Great Recession of 2008-2009, which has persisted even after the economy strengthened?
Why do smart managers often embrace pricing instead of treating it as a problem?
In the context of pricing strategies, what does EDLP stand for?
A retailer that frequently runs sales promotions, early-bird savings, and offers bonus earnings for store credit-card holders is practicing which type of pricing?
What is the primary driver for a company to pursue a cost-based pricing strategy?
The experience curve, or learning curve, describes what phenomenon?