What temporal perspective does publicity adopt, according to the text?

Correct answer: It belongs to the moment, but it refers to the past and always speaks of the future.

Explanation

This question examines the unique and paradoxical relationship publicity has with time, which is key to its function of creating perpetual desire for a future state.

Other questions

Question 1

According to the text, what is the frequency with which people in cities encounter publicity images?

Question 2

What does the text claim is the primary proposal made by the system of publicity?

Question 3

How does the text define 'glamour' in the context of publicity?

Question 4

What does the text suggest is the psychological effect of publicity on the 'spectator-buyer' regarding their self-perception?

Question 5

According to the chapter, why does publicity often 'quote' or reference works of art from the past?

Question 6

The chapter argues that there is a profound difference between publicity and oil painting despite their continuity. What is the key difference in their intended audience and function?

Question 7

What is the primary emotion that the text claims all publicity works upon?

Question 8

How does the chapter distinguish the modern concept of 'glamour' from older ideas like 'grace' and 'elegance' as seen in paintings like Gainsborough's 'Mrs Siddons'?

Question 9

What does the text mean when it says 'Publicity is essentially eventless'?

Question 10

According to the chapter, what is the 'final empty claim for the continuing values of an oligarchic, undemocratic culture' that was lost when the camera made art reproducible?

Question 11

What is the relationship between publicity and capitalism as described in the final paragraph of the chapter?

Question 12

Why does the text claim that publicity needs a 'visual language with historical dimensions'?

Question 13

What technological development, invented 'about fifteen years ago' relative to the book's writing, made it easy to translate the language of oil painting into publicity?

Question 14

How is the power to spend money equated with life itself in the 'legends of publicity'?

Question 15

What does the text identify as the single human faculty or need that publicity recognizes above all others?

Question 16

The chapter states that 'being envied is a solitary form of reassurance'. Why is this so?

Question 17

What is the 'absent, unfocused look of so many glamour images' explained as?

Question 18

What does the text claim about the promise of publicity versus the reality of the products it advertises?

Question 19

For how many centuries did the European way of seeing, which publicity has something in common with, remain dominated by oil painting?

Question 20

Why is publicity described as being 'in essence, nostalgic'?

Question 21

What is the crucial similarity between the way oil painting and publicity appeal to the spectator's senses?

Question 22

How did oil painting as an art form differ from publicity in its relationship with its viewer?

Question 23

The text claims that publicity's truthfulness is judged not by the real fulfillment of its promises, but by what?

Question 24

What does the chapter suggest about the portrayal of women in publicity images, linking it to the tradition of oil painting?

Question 25

According to the text, how does publicity treat the entire world and conflict within it?

Question 26

What is the consequence of publicity being 'eventless' and situated in a 'future continually deferred'?

Question 27

The text describes a contrast between tragic news photographs (like those from Bangla Desh) and advertisements in a magazine. What does this contrast reveal about the nature of publicity?

Question 28

Why, according to the text, is publicity a political phenomenon of great importance?

Question 29

How does capitalism survive in developed countries today, according to the chapter's final sentence?

Question 30

How many distinct purposes does the text state a work of art 'quoted' by publicity serves?

Question 31

The text draws an analogy between an oil painting in its frame and another object. What is that object?

Question 32

What is the inherent promise of publicity, which distinguishes it from the simple pleasure of an object?

Question 33

The text states that in the language of oil painting, vague historical or poetic references were an advantage. Why?

Question 34

What does the text claim is the difference between how Andy Warhol presents Marilyn Monroe and how Gainsborough presents Mrs. Siddons?

Question 35

What is the shared principle that connects oil painting as an art form with publicity as the culture of the consumer society?

Question 36

How does the chapter describe the choices offered within the system of publicity?

Question 38

The text contrasts oil paintings with publicity by saying the former was addressed to 'those who made money out of the market.' Who is publicity addressed to?

Question 39

What role does the romantic use of nature (leaves, trees, water) play in the language of publicity?

Question 40

The text argues that publicity is a substitute for what was lost when the camera made paintings reproducible. What does it claim this substitute is?

Question 41

What is the effect of publicity speaking in the future tense while its achievement is 'endlessly deferred'?

Question 42

The chapter claims that for many in Eastern Europe (at the time of writing), the publicity images of the West summed up what?

Question 43

What is the one thing that publicity cannot offer, despite working on the natural appetite for it?

Question 44

What does the text describe as the 'magical yet repeatable promise' offered in every purchase within the culture of capitalism?

Question 45

What comparison does the text make between the envied and bureaucrats?

Question 46

The text states publicity has grasped the implications of the relationship between a work of art and its spectator-owner more thoroughly than most art historians. What is this relationship that publicity exploits?

Question 47

What is the strange effect produced by the fact that publicity images belong to the moment but speak of the future?

Question 48

What is the fundamental role of oil painting, before it was anything else, according to the chapter?

Question 49

Which of the following is NOT listed as a visual device or sign shared by publicity and traditional painting?

Question 50

What is the ultimate contradiction that publicity presents to the consumer?