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Publicity, Glamour, and the Language of Oil Painting

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Questions

Question 1

According to the text, what is the frequency with which people in cities encounter publicity images?

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Question 2

What does the text claim is the primary proposal made by the system of publicity?

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Question 3

How does the text define 'glamour' in the context of publicity?

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Question 4

What does the text suggest is the psychological effect of publicity on the 'spectator-buyer' regarding their self-perception?

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Question 5

According to the chapter, why does publicity often 'quote' or reference works of art from the past?

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Question 6

The chapter argues that there is a profound difference between publicity and oil painting despite their continuity. What is the key difference in their intended audience and function?

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Question 7

What is the primary emotion that the text claims all publicity works upon?

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Question 8

How does the chapter distinguish the modern concept of 'glamour' from older ideas like 'grace' and 'elegance' as seen in paintings like Gainsborough's 'Mrs Siddons'?

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Question 9

What does the text mean when it says 'Publicity is essentially eventless'?

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Question 10

According to the chapter, what is the 'final empty claim for the continuing values of an oligarchic, undemocratic culture' that was lost when the camera made art reproducible?

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Question 11

What is the relationship between publicity and capitalism as described in the final paragraph of the chapter?

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Question 12

Why does the text claim that publicity needs a 'visual language with historical dimensions'?

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Question 13

What technological development, invented 'about fifteen years ago' relative to the book's writing, made it easy to translate the language of oil painting into publicity?

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Question 14

How is the power to spend money equated with life itself in the 'legends of publicity'?

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Question 15

What does the text identify as the single human faculty or need that publicity recognizes above all others?

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Question 16

The chapter states that 'being envied is a solitary form of reassurance'. Why is this so?

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Question 17

What is the 'absent, unfocused look of so many glamour images' explained as?

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Question 18

What does the text claim about the promise of publicity versus the reality of the products it advertises?

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Question 19

For how many centuries did the European way of seeing, which publicity has something in common with, remain dominated by oil painting?

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Question 20

Why is publicity described as being 'in essence, nostalgic'?

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Question 21

What is the crucial similarity between the way oil painting and publicity appeal to the spectator's senses?

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Question 22

How did oil painting as an art form differ from publicity in its relationship with its viewer?

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Question 23

The text claims that publicity's truthfulness is judged not by the real fulfillment of its promises, but by what?

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Question 24

What does the chapter suggest about the portrayal of women in publicity images, linking it to the tradition of oil painting?

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Question 25

According to the text, how does publicity treat the entire world and conflict within it?

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Question 26

What is the consequence of publicity being 'eventless' and situated in a 'future continually deferred'?

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Question 27

The text describes a contrast between tragic news photographs (like those from Bangla Desh) and advertisements in a magazine. What does this contrast reveal about the nature of publicity?

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Question 28

Why, according to the text, is publicity a political phenomenon of great importance?

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Question 29

How does capitalism survive in developed countries today, according to the chapter's final sentence?

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Question 30

How many distinct purposes does the text state a work of art 'quoted' by publicity serves?

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Question 31

The text draws an analogy between an oil painting in its frame and another object. What is that object?

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Question 32

What is the inherent promise of publicity, which distinguishes it from the simple pleasure of an object?

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Question 33

The text states that in the language of oil painting, vague historical or poetic references were an advantage. Why?

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Question 34

What does the text claim is the difference between how Andy Warhol presents Marilyn Monroe and how Gainsborough presents Mrs. Siddons?

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Question 35

What is the shared principle that connects oil painting as an art form with publicity as the culture of the consumer society?

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Question 36

How does the chapter describe the choices offered within the system of publicity?

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Question 37

What temporal perspective does publicity adopt, according to the text?

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Question 38

The text contrasts oil paintings with publicity by saying the former was addressed to 'those who made money out of the market.' Who is publicity addressed to?

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Question 39

What role does the romantic use of nature (leaves, trees, water) play in the language of publicity?

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Question 40

The text argues that publicity is a substitute for what was lost when the camera made paintings reproducible. What does it claim this substitute is?

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Question 41

What is the effect of publicity speaking in the future tense while its achievement is 'endlessly deferred'?

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Question 42

The chapter claims that for many in Eastern Europe (at the time of writing), the publicity images of the West summed up what?

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Question 43

What is the one thing that publicity cannot offer, despite working on the natural appetite for it?

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Question 44

What does the text describe as the 'magical yet repeatable promise' offered in every purchase within the culture of capitalism?

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Question 45

What comparison does the text make between the envied and bureaucrats?

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Question 46

The text states publicity has grasped the implications of the relationship between a work of art and its spectator-owner more thoroughly than most art historians. What is this relationship that publicity exploits?

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Question 47

What is the strange effect produced by the fact that publicity images belong to the moment but speak of the future?

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Question 48

What is the fundamental role of oil painting, before it was anything else, according to the chapter?

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Question 49

Which of the following is NOT listed as a visual device or sign shared by publicity and traditional painting?

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Question 50

What is the ultimate contradiction that publicity presents to the consumer?

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