Publicity, Glamour, and the Language of Oil Painting
50 questions available
Questions
According to the text, what is the frequency with which people in cities encounter publicity images?
View answer and explanationWhat does the text claim is the primary proposal made by the system of publicity?
View answer and explanationHow does the text define 'glamour' in the context of publicity?
View answer and explanationWhat does the text suggest is the psychological effect of publicity on the 'spectator-buyer' regarding their self-perception?
View answer and explanationAccording to the chapter, why does publicity often 'quote' or reference works of art from the past?
View answer and explanationThe chapter argues that there is a profound difference between publicity and oil painting despite their continuity. What is the key difference in their intended audience and function?
View answer and explanationWhat is the primary emotion that the text claims all publicity works upon?
View answer and explanationHow does the chapter distinguish the modern concept of 'glamour' from older ideas like 'grace' and 'elegance' as seen in paintings like Gainsborough's 'Mrs Siddons'?
View answer and explanationWhat does the text mean when it says 'Publicity is essentially eventless'?
View answer and explanationAccording to the chapter, what is the 'final empty claim for the continuing values of an oligarchic, undemocratic culture' that was lost when the camera made art reproducible?
View answer and explanationWhat is the relationship between publicity and capitalism as described in the final paragraph of the chapter?
View answer and explanationWhy does the text claim that publicity needs a 'visual language with historical dimensions'?
View answer and explanationWhat technological development, invented 'about fifteen years ago' relative to the book's writing, made it easy to translate the language of oil painting into publicity?
View answer and explanationHow is the power to spend money equated with life itself in the 'legends of publicity'?
View answer and explanationWhat does the text identify as the single human faculty or need that publicity recognizes above all others?
View answer and explanationThe chapter states that 'being envied is a solitary form of reassurance'. Why is this so?
View answer and explanationWhat is the 'absent, unfocused look of so many glamour images' explained as?
View answer and explanationWhat does the text claim about the promise of publicity versus the reality of the products it advertises?
View answer and explanationFor how many centuries did the European way of seeing, which publicity has something in common with, remain dominated by oil painting?
View answer and explanationWhy is publicity described as being 'in essence, nostalgic'?
View answer and explanationWhat is the crucial similarity between the way oil painting and publicity appeal to the spectator's senses?
View answer and explanationHow did oil painting as an art form differ from publicity in its relationship with its viewer?
View answer and explanationThe text claims that publicity's truthfulness is judged not by the real fulfillment of its promises, but by what?
View answer and explanationWhat does the chapter suggest about the portrayal of women in publicity images, linking it to the tradition of oil painting?
View answer and explanationAccording to the text, how does publicity treat the entire world and conflict within it?
View answer and explanationWhat is the consequence of publicity being 'eventless' and situated in a 'future continually deferred'?
View answer and explanationThe text describes a contrast between tragic news photographs (like those from Bangla Desh) and advertisements in a magazine. What does this contrast reveal about the nature of publicity?
View answer and explanationWhy, according to the text, is publicity a political phenomenon of great importance?
View answer and explanationHow does capitalism survive in developed countries today, according to the chapter's final sentence?
View answer and explanationHow many distinct purposes does the text state a work of art 'quoted' by publicity serves?
View answer and explanationThe text draws an analogy between an oil painting in its frame and another object. What is that object?
View answer and explanationWhat is the inherent promise of publicity, which distinguishes it from the simple pleasure of an object?
View answer and explanationThe text states that in the language of oil painting, vague historical or poetic references were an advantage. Why?
View answer and explanationWhat does the text claim is the difference between how Andy Warhol presents Marilyn Monroe and how Gainsborough presents Mrs. Siddons?
View answer and explanationWhat is the shared principle that connects oil painting as an art form with publicity as the culture of the consumer society?
View answer and explanationHow does the chapter describe the choices offered within the system of publicity?
View answer and explanationWhat temporal perspective does publicity adopt, according to the text?
View answer and explanationThe text contrasts oil paintings with publicity by saying the former was addressed to 'those who made money out of the market.' Who is publicity addressed to?
View answer and explanationWhat role does the romantic use of nature (leaves, trees, water) play in the language of publicity?
View answer and explanationThe text argues that publicity is a substitute for what was lost when the camera made paintings reproducible. What does it claim this substitute is?
View answer and explanationWhat is the effect of publicity speaking in the future tense while its achievement is 'endlessly deferred'?
View answer and explanationThe chapter claims that for many in Eastern Europe (at the time of writing), the publicity images of the West summed up what?
View answer and explanationWhat is the one thing that publicity cannot offer, despite working on the natural appetite for it?
View answer and explanationWhat does the text describe as the 'magical yet repeatable promise' offered in every purchase within the culture of capitalism?
View answer and explanationWhat comparison does the text make between the envied and bureaucrats?
View answer and explanationThe text states publicity has grasped the implications of the relationship between a work of art and its spectator-owner more thoroughly than most art historians. What is this relationship that publicity exploits?
View answer and explanationWhat is the strange effect produced by the fact that publicity images belong to the moment but speak of the future?
View answer and explanationWhat is the fundamental role of oil painting, before it was anything else, according to the chapter?
View answer and explanationWhich of the following is NOT listed as a visual device or sign shared by publicity and traditional painting?
View answer and explanationWhat is the ultimate contradiction that publicity presents to the consumer?
View answer and explanation