Core definition and four parts5 min
A business model describes how a firm creates and captures value. Four core parts are key: (1) customers (who) including segmentation by demographics, behavior, geography, and affinity; (2) the product or service offering (what and why) and the value proposition versus competitors; (3) channels (where) used to reach and distribute to customers, including direct, indirect, omnichannel, and digital; and (4) pricing (how much) and revenue models, such as tiered pricing, dynamic pricing, value-based pricing, auctions, bundling, razor/razorblade, add-ons, subscriptions, leasing, licensing, and franchising. The firm�s value chain (how) identifies internal activities and capabilities needed to deliver the value proposition and how costs behave with scale.

Key Points

  • Business model answers who, what/why, where, how much, and how
  • Customer segmentation guides targeting and forecasting
  • Value chain links activities to profitability and cost behavior
Conventional models and innovation5 min
Conventional business models include natural resource producers, manufacturers, distributors, retailers, brokers, banks, service producers, and software firms. Business model innovation often combines conventional elements, and digital technology has accelerated innovation by lowering communication and transaction costs, enabling precise customer segmentation, outsourcing, and new channels. Examples include SaaS, discount retailing, e-commerce, and digital marketplaces.

Key Points

  • Conventional models form basis for most firms
  • Digital technology enables rapid model innovation
  • Many modern models are hybrids of conventional types
Network effects, pricing, and analyst evaluation6 min
Network effects arise when a product or service becomes more valuable as more users join; they can be one-sided (telephone) or multi-sided (marketplace connecting buyers, sellers, and service providers). Crowdsourcing and user communities are common features of platform models. Pricing models (tiered, dynamic, value-based, bundling, razor/razorblade, subscriptions) affect unit economics and customer behavior. Analysts should evaluate unit economics, supplier concentration, vertical integration, capital intensity, margins, break-even points, and risks such as imitation, regulatory constraints, and financial fragility to form forecasts and risk assessments.

Key Points

  • Network effects create strong barriers to entry
  • Pricing choices shape demand, margins, and growth strategy
  • Analysts must link business model features to financial outcomes

Questions

Question 1

Which four elements are core to describing a firm�s business model?

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Question 2

What term best describes grouping customers by geography, demographics, behavior, and preferences to guide marketing and product design?

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Question 3

A firm that bundles multiple complementary services and offers them together at a discount is using which pricing approach?

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Question 4

Which business model is most likely to have high fixed costs and low variable costs, making profits more sensitive to changes in sales?

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Question 5

Which of the following is an example of a one-sided network effect?

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Question 6

Which pricing model charges recurring fees for continued access to a product or service?

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Question 7

An analyst observing a firm that sells a low-cost printer and earns most margin on proprietary ink cartridges should label the pricing model as:

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Question 8

Which channel strategy involves selling directly to end customers without intermediaries?

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Question 9

Which of these is NOT a typical reason management might prefer internal financing according to pecking order theory?

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Question 10

An online marketplace that benefits as more sellers attract more buyers demonstrates which phenomenon?

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Question 11

Which revenue model charges customers differently by time of purchase or demand conditions?

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Question 12

Which factor most directly increases a platform�s value to users under network effects?

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Question 13

A firm sells specialized industrial equipment and also provides installation and long-term maintenance contracts. Which business model variation best describes the distributor or reseller role adding services?

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Question 14

Which pricing tactic is likely to best capture different willingness-to-pay across customer groups without changing list prices?

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Question 15

Which business model type commonly uses subscription fees as the primary revenue source?

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Question 16

Which of the following is a likely advantage of a firm using a direct sales channel instead of retail intermediaries?

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Question 17

An analyst finds a firm with a high proportion of fixed costs and specialized single-source suppliers. Which risk is most acute?

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Question 18

Which statement about value chains versus supply chains is correct?

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Question 19

Which innovation has most reduced the importance of physical store location for many retailers?

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Question 20

Which of the following best captures the analyst�s use of a business model?

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Question 21

A firm uses freemium pricing to grow users, then converts a small fraction to paid tiers. What characteristic of digital businesses makes this viable?

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Question 22

Which of the following is an example of crowdsourcing as used in some platform business models?

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Question 23

If a firm claims its pricing is justified by lower total cost of ownership for customers, the analyst should examine:

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Question 24

Which conventional business model typically earns revenue as a spread between interest received and interest paid?

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Question 25

A firm that sells products through its own stores, franchisees, and wholesale partners is using which distribution approach?

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Question 26

Which pricing model sets prices based on the economic value delivered to the customer, such as avoided hospitalization costs from a drug therapy?

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Question 27

Which of these is a likely downside of penetration pricing (deep discounts to build market share)?

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Question 28

Which of the following best describes a platform business that benefits from multiple interdependent network effects among restaurants, drivers, and customers?

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Question 29

Which statement about crowd contributions on platform businesses is consistent with the chapter?

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Question 30

Which business model element most directly determines a firm�s break-even volume for a product?

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Question 31

If a firm�s assets are highly fungible and liquid (real estate, receivables), how does that affect costs of financial distress?

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Question 32

Which conventional model is best described as 'selling finished goods to end users through stores and e-commerce with mark-ups on purchases'?

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Question 33

A firm that emphasizes proprietary proprietary consumables that work only with their hardware is implementing which competitive moat?

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Question 34

Which of the following is an example of a hidden revenue business model?

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Question 35

When evaluating an issuer�s business model, why should an analyst be cautious about relying solely on management�s description?

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Question 36

Which factor most enables rapid, low-cost targeted marketing to narrow customer segments?

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Question 37

A startup sells custom high-end watches made to order with long production lead times and high craftsmanship. Which channel and cost characteristics are most likely?

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Question 38

Which of the following best explains why OTA (online travel agencies) consolidated into a small number of large platforms?

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Question 39

Which pricing form is most reliant on estimating customer opportunity cost and avoided expenses to justify price?

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Question 40

If a firm sells directly and also uses large retailers to place products in many locations, which channel risk should the analyst consider most carefully?

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Question 41

Which conventional business model would most likely use a markup on purchased goods as its primary pricing mechanism?

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Question 42

A subscription software company claims that as users increase, unit costs fall faster than prices, improving profits. Which effect described in the chapter supports this claim?

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Question 43

Which of the following best captures the difference between a franchise and a license?

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Question 44

A firm relies on a single supplier for a rare input used in production. What business model assessment should the analyst prioritize?

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Question 45

Which of the following is most likely to be a characteristic of a capital-light business model?

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Question 46

Which business model feature most directly enables tiered pricing across small and large customers?

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Question 47

A firm�s business model claims differentiation via proprietary technology but routinely outsources product design and IP to vendors. What should the analyst question?

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Question 48

Which approach to estimating target capital structure is mentioned in the chapter as commonly used by analysts?

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Question 49

Which of the following is a practical reason managers use book values rather than market values when setting target capital structure?

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Question 50

Which of the following best summarizes why business model understanding matters for credit and equity analysts?

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