Question 14 of 50

In the nineteenth century, which advertising pioneer was known for using hyperbole and spectacle, and is often associated with the phrase 'There's a sucker born every minute'?

According to the 'Four Models of PR' developed by Grunig and Hunt, which model uses communication primarily for negotiation and conflict resolution with the public, aiming for mutual understanding and benefit?

What is the second phase in the 'Anatomy of a PR Campaign' where goals are set and the key message is decided upon?

Which federal agency was formed in the early 20th century with the mission to prevent monopolies and protect consumers from false or misleading advertising?

The text describes the 'Creative Revolution' in advertising during the 1960s. What was a primary characteristic of this movement?

What type of modern advertising is characterized by content that is passed between users through electronic communication, becoming popular through word-of-mouth?

The text mentions a PR campaign by Taco Bell where they created a massive floating target in the South Pacific. What was the objective of this campaign?

Which PR model, often associated with P. T. Barnum, focuses on generating media attention through often exaggerated or manipulative tactics?

What term is used to describe the practice of advertisers paying to have their products featured in media such as television shows and movies?

The text discusses how advertising creates and perpetuates stereotypes. What is one of the key negative consequences of this practice mentioned?

In the context of the 'Four Models of PR', which model is characterized by one-way communication where the goal is simply to disseminate factual information, much like a journalist-in-residence?

What was a significant impact of the Great Depression on the advertising industry?

The text cites Apple and Nike as examples of successful branding. What common strategy did these companies employ that shifted focus from traditional advertising?

The chapter discusses 'Branding Backlashes' and mentions the 'Blackspot' sneaker. What group created this product as a form of anti-corporate protest?

What does the 'Truth in Advertising' rule, enforced by the FTC, generally require from advertisers?

The emergence of 'brand names' in the late 19th century was driven by what factor?

Which of the following is NOT listed in the text as a type of digital media advertising?

According to the 'Two-Way Asymmetric' model of PR, what is the primary role of research and feedback from the public?

The text mentions that advertising's influence on culture contributed to the rise of a consumer culture. What is a defining characteristic of this culture?

In the nineteenth century, what technological development significantly helped advertising flourish by allowing for the mass production of newspapers?

What does the term 'political branding' refer to in the context of public relations?

Which of the following PR campaigns mentioned in the text involved giving financial grants to researchers and institutions to create goodwill and indirectly influence public opinion about a controversial product?

In what phase of a PR campaign would a company use surveys, focus groups, or interviews to understand public perceptions before developing a strategy?

What is the key difference between advertising and public relations as described in the text?

The text notes a shift in advertising during the 1920s, where ads began to appeal more to emotions. This was partly a response to what social theory?

What does the term 'branding' mean in the context of PR and advertising?

Which early 20th-century radio shows are mentioned as examples of successful broadcast advertising vehicles?

The practice of using public relations to make environmentally harmful or unethical practices appear positive and eco-friendly is often called what?

What was the significance of magazines like 'McClure's' and 'Ladies' Home Journal' in the history of advertising?

The final phase of a PR campaign is the Evaluation Phase. What is its main purpose?

The text discusses advertising to children as a controversial issue. What is one of the main ethical concerns raised?

In the context of PR models, how is the 'Traditional Publicity Model' different from the 'Public Information Model'?

Which of these is presented in the text as one of the positive effects of advertising?

What does the PR term 'antibrand' refer to, as exemplified by Adbusters' Blackspot sneaker?

What type of advertising gained stature during the 20th century by becoming more useful, for example by sponsoring entire radio programs?

The 'two-way symmetric' PR model is considered the most ethical because it emphasizes what?

How did early newspapers in the 19th century benefit from advertising?

In the 'Taco Bell Targets Mir' PR campaign, what was the primary risk the company took?

Which of the following describes a key characteristic of advertising on mobile phones, as discussed in the text?

According to the 'Four Models of PR', which model best describes a company that uses scientific research to design a persuasive campaign to get the public to buy its products, without necessarily changing its own business practices?

What does the text identify as a major reason for the 'shift from advertising to PR' in recent years?

Which historical advertising medium is described as having been essential for creating the first 'national' brands?

The PR campaign to popularize diamonds as engagement ring necessities, mentioned in 'Diamonds for the Common Man,' primarily relied on what tactic?

What is the primary goal of the 'Traditional Publicity Model' of public relations?

The text discusses 'Advertising's Influence on Culture'. Which of the following is NOT mentioned as a cultural effect of advertising?

In the initial phase of a PR campaign, what is the first step an organization must take?

What is meant by the 'hard-sell' approach in advertising, which the Creative Revolution reacted against?

Which of the four PR models would involve a community manager for a company engaging in online conversations with customers to address their concerns and build relationships?

What is the primary difference between how advertising and public relations use social media?