What advice is given regarding the use of Facebook Live and similar apps for going live on a phone?

Correct answer: Use it sparingly to ensure viewers trust that a notification signals something important.

Explanation

This question tests comprehension of the strategic advice for using live video features on social media to avoid audience fatigue and maintain the perceived importance of such broadcasts.

Other questions

Question 1

Which of the following is listed as a platform included in the definition of social media?

Question 2

What is the recommended approach for news organizations when teasing content on social media?

Question 3

Which of the following is NOT listed as a way social media can be used by news organizations?

Question 4

What ethical consideration is mentioned regarding the use of photos and videos from social media in news broadcasts?

Question 5

Who was mentioned as an example of a public figure who quickly deleted old social media posts after a new appointment?

Question 6

What are the two types of polls that can be run on social media, as described in the text?

Question 8

What method is suggested for journalists to handle negative comments about them on social media?

Question 9

According to the 'Personal Pages Are Not Personal' section, what is the guiding principle for posting on social media?

Question 10

Which of the following is something the author specifically advises against posting pictures or texts of on social media?

Question 11

What advice is given regarding posting about drinking alcohol?

Question 12

What is the author's advice on posting deep religious and political views?

Question 13

The text warns that participating in what activity should make you 'think twice about seeking an on-camera job. Ever.'?

Question 14

What happened in 2016 regarding a private website for reporters?

Question 15

What is the recommended strategy if a journalist joins a private group for sharing stressful or funny industry-related content?

Question 16

According to the text, what is a key difference between a time-wasting fun poll and a useful one?

Question 17

Why does the author suggest acting quickly to find social media content of a person who has done something newsworthy?

Question 18

The text states that the one-way medium of television is over, enabled by social media. What does this now allow for?

Question 19

What is one of the listed uses of social media for journalists in the context of newsgathering?

Question 20

What is the author's advice regarding posting dark humor?

Question 21

The text provides an example of a research poll conducted by KSL. What was the topic of this poll?

Question 22

What is the author's stance on journalists making jokes about people, groups, or organizations electronically?

Question 23

Besides researching people, what is another primary use of social media listed that involves audience interaction?

Question 24

What potential negative outcome of reading viewer feedback on air is mentioned?

Question 25

The author gives a specific reason for not posting pictures of one's arsenal of weapons. What is this reason?

Question 26

What is an example of an 'extra feature' that social media allows a news organization to add that the newscast may not have time for?

Question 27

The text describes the author's own reaction to Facebook Live notifications after the first few times. What was it?

Question 28

What does the author suggest can be a consequence of oversharing on social media, based on running into a friend in person?

Question 29

According to the text, what is one reason outlets have disabled comments on some or all of their stories?

Question 30

What is the author's advice regarding hunting and posting about it?

Question 31

Which platform is NOT mentioned in the initial list of social media platforms provided in the chapter?

Question 32

What is one way news organizations can use social media to 'show the personal side' of their staff?

Question 33

The text implies that when sourcing media of wanted criminals from their social media, you can often find what type of photos?

Question 34

What is the author's opinion on most morning shows reading viewers' Facebook feedback on the air?

Question 35

To illustrate the consequences of not being discreet online, what search term does the author suggest Googling?

Question 36

The author describes a specific negative comment he received following a story. What was the story about?

Question 37

What is the underlying benefit for news organizations improving the quality and regularity of their social media presence, such as going live on Facebook?

Question 38

What is the public status of Facebook, as mentioned in the context of researching people?

Question 39

The text suggests that social media allows for 'some good exchanges of ideas' but also for what negative behavior?

Question 40

What is the core reason given for why journalists should be extremely careful about what they post online?

Question 41

What is the ultimate goal when news organizations use social media to tease content?

Question 42

Besides being a potential waste of time, what other issue is raised with a fun poll question like 'Do you like our warm weather?'?

Question 43

The text gives a warning to outlets about Anthony Scaramucci's actions after being named White House Director of Communications. What would outlets that 'did not act quickly or preemptively' have missed?

Question 44

What is the author's core message about the permanence and privacy of electronic transmissions?

Question 45

What specific advice is given about using a professional working name on social media?

Question 46

What is the text's final reminder about life before social media, for those who find the guidelines too restrictive?

Question 47

What is the potential result of viewers posting crazy and inappropriate comments on a station's social media pages?

Question 48

The chapter on Social Media is primarily focused on providing guidance to what group of people?

Question 49

When using social media to research people, the text notes that you can get their photos or videos. What reason is given for why this is possible on a platform like Facebook?

Question 50

What feeling might viewers have if a journalist uses live video notifications sparingly, as advised in the text?