What does the Frank Cooper's soup advertisement claim the company 'puts into making soup'?

Correct answer: Everything he's got

Explanation

This question tests the reader's recall of the specific phrasing of an advertisement's headline.

Other questions

Question 1

Who is the German critic and philosopher mentioned on page 17 as the source for many ideas in the preceding essay?

Question 2

What is the title of Walter Benjamin's essay referenced on page 17?

Question 3

In what English collection is Walter Benjamin's essay 'The Work of Art in the Age of Mechanical Reproduction' available, according to the text?

Question 4

According to the advertisement on page 20, the New Ladder-Stops in sheerest seamfree stockings provide up to how much more wear?

Question 5

What type of color are Almay's new lipsticks described as in the advertisement on page 20?

Question 6

For which type of skin is the product Cooltan specifically made, as stated in its advertisement?

Question 7

What is the advertised effect of using Cooltan under the sun?

Question 8

Besides cream and oil, what is the third form of Cooltan mentioned in the advertisement?

Question 9

What specific flavor of Frank Cooper's soup is highlighted in the advertisement on page 20?

Question 10

According to the advertisement on page 20, which of these is NOT a flavor of Frank Cooper's soup?

Question 11

Wolsey's Top Secret tights are advertised as being for what group of people?

Question 12

What is the slogan for the product 'Vedo' as shown in the advertisement on page 21?

Question 13

The pictorial essay in Chapter 2 juxtaposes images from art history, such as nudes, with what other category of imagery?

Question 14

What is the advertised price for a tin of Frank Cooper's soup as stated on page 20?

Question 15

What claim is made about the benefit of the stronger sun-screening agent in Cooltan?

Question 16

What does the Cooltan advertisement on page 20 say the product does for your skin to prevent peeling?

Question 17

The advertisement for Wolsey's tights on page 20 uses the product name 'Top Secret'. What specific item of clothing are these tights marketed as being an alternative to?

Question 18

How long before the book's publication was Walter Benjamin's essay written, according to the note on page 17?

Question 19

The Frank Cooper soup advertisement on page 20 mentions a 'Hunter' variety. What two main ingredients does it specify for this variety?

Question 20

What does the advertisement for Almay on page 20 state is 'only half the story'?

Question 21

Which product advertised on page 20 is specifically recommended for use 'after sunbathing' to cool you down?

Question 22

Which brand on page 20 advertises a product that offers 'up to 25 percent more wear'?

Question 23

The advertisement for Frank Cooper's soup on page 20 mentions which two ingredients for its Turkey soup variety?

Question 24

Where is the product 'Vedo' said to be obtainable in its advertisement on page 21?

Question 25

The introduction to Chapter 2 on page 17 acknowledges that many ideas in the preceding essay were taken from whom?

Question 26

One of the four photographs on page 18 features a calendar. What number is prominently displayed on this calendar?

Question 27

The four images on page 18 depict women in various contemporary settings. Which of the following activities is NOT depicted?

Question 28

Page 19 is a full-page collage primarily composed of what type of imagery?

Question 29

The pictorial essay on page 21 combines several images. Which of the following is NOT an image featured on this page?

Question 30

What is the main action recommended in the headline of the Cooltan advertisement on page 20?

Question 31

Which product's advertisement on page 20 suggests its use for 'the whole family children too'?

Question 33

Which of the following brands is advertised on the page that features ads for Almay, Cooltan, and Frank Cooper's soup?

Question 34

What is the visual setting for the woman looking in the mirror in the 'Vedo' advertisement on page 21?

Question 35

What is the publisher and city of publication for the English collection of Walter Benjamin's work mentioned on page 17?

Question 36

The Almay ad on page 20 promotes two distinct products. One is stockings with New Ladder-Stops. What is the other product?

Question 37

The Cooltan advertisement on page 20 uses a command in its closing line. What is the final instruction given to the reader?

Question 38

The ad for Frank Cooper's soup on page 20 lists Cream of Scampi as one of its flavors. Which other 'Cream of' soup is also listed?

Question 39

The pictorial layout on page 21 includes a woman seen from behind wearing an item of clothing. What other visual element is seen next to her in the same ad panel?

Question 40

Based on the advertising copy on page 20, what problem associated with fair skin in the sun does Cooltan aim to solve?

Question 41

The Almay advertisement on page 20 mentions a specific type of stocking. What type is it?

Question 42

The note on page 17 introducing Chapter 2 identifies Walter Benjamin by what two professions?

Question 43

The bottom right image on page 18 shows a group of people at a formal event. A magazine cover is visible in the corner. What text is visible on this magazine cover besides the brand 'MATCH'?

Question 44

What does the headline of the Frank Cooper's soup ad claim about the picture shown?

Question 45

Which product on page 20 is advertised with the opening line 'Take a sensitive English skin'?

Question 46

How many kinds of Cooltan are mentioned as being available to choose from in the advertisement?

Question 47

The collage on page 19 features several depictions of the female nude. What objects or attire are visible on the figure in the bottom left of the collage?

Question 48

The large classical painting depicted on page 21 is an example of what common art historical subject?

Question 49

The advertisement for Wolsey's tights on page 20 contains a phrase suggesting a target demographic. What is this phrase?

Question 50

In the top right image on page 18, what is reflected in the glass behind the mannequins?